PROJECT LOGO & BRAND GUIDELINES
January 01, 2016
We have a wonderful new project logo and we hope you like it as much as we do!
Our brand identity represents the project’s values to the world at large, at a glance. It is a visual distillation of our identityand as such it is so much more than just a logo. It is our public face; it tells the outside world who we are, what we do and what they can expect from us in termsof initiatives, conservation and awareness.
The Dugong and Seagrass Conservation Project logo is one of the Project’s most valuable assets. Now that it has been developed, it must never be altered because correct and consistent usage will create a distinctive look and feel that helps to make the Dugong and Seagrass Conservation Project brand instantly recognisable.
Each element of the logo and their relationship have been carefully designed and thought through and embodies the hope we all share for the species. The design features both seagrass and dugong: the dugong are swimming above the seagrass indicating their dependence on it for survival. The two species of seagrass depicted are Halophila stipulacea and Halodule uninervis. Hope for the future is represented by the silhouette of mother and calf within the turquoise square. They have been purposely designed to show character and apear happy.
The colors of the logo were carefully selected: Green for seagrass, Turquoise for oceans.
The Dugong and Seagrass Conservation Project logo should be used on all advertising, marketing and customer communications materials. We have developed brand guidelines to help you reproduce the identity of the project with care, precision and consistency. The document incorporates more details on the logo development and importance, as well as detailed information on color, size and how to represent the brand on all of your materials.
You can download a copy in the ‘downloads‘ section of our website.